LGBTQ+ Wedding Education | Inclusive Copy + Content

From the many questions and encounters I’ve had with other photographers seeking information on working with LGBTQ+ couples, this is a blog series intended to be a resource to wedding photographers, though hopefully educating all wedding vendors.

LGBTQ+ clients are often most attracted to photographers that outwardly show their support, love, and inclusivity of the community via copy, content, and imagery.

UNDERSTANDING TERMINOLOGY

Use “partner” when unsure of gender. “LGBTQ+ wedding” is most inclusive.
Use “same-sex wedding” only when you’re sure both partners identify as the same gender.

For more on gender, click here.

USE INCLUSIVE CONTENT + COPY ON YOUR WEBSITE AND SOCIAL MEDIA
Inclusive content + copy is language that doesn’t deliberately or inadvertently exclude people from being seen as part of a group.

Inclusive copy on your website, marketing collateral, contracts, questionnaires, and all other documents will show LGBTQ+ clients that you’re open-minded and willing to work with them.

STOP REFERRING TO YOUR CLIENTS AS “BRIDES.”
In the traditional wedding world, there is often an emphasis on the “bride.” However, this is exclusive to grooms, nonbinary folx, and soonlyweds who do not identify as a bride. Instead, speak to “couples,” and make sure to show images that highlight both partners.

USE GENDER NEUTRAL LANGUAGE.
Instead of “Bride + Groom,” use “Name + Partner’s Name,” or “Name + Spouse’s Name,” or “Partner 1 + 2” or “Client 1 + 2.”

NOTE: As some folx may not identify with the terms “bride” or “groom,” I recommend staying away from “Bride/Groom + Bride/Groom” on all documents.

Use “Wedding Party” instead of “Bridal Party.”
Use Wedding Attendants” instead of “Bridesmaids and Groomsmen.”

In the instance of two grooms, you’re without a bride. Getting into the habit of using “Wedding Party” allows your verbiage to target a wider range of LGBTQ+ clients and their allies. Additionally, with the rise of mixed gender wedding parties in the industry, referring to the attendants in a gender neutral way allows everyone to feel included.

TIP: Taking a few minutes to neutralize all of your documents will show care and consideration for all couples. LGBTQ+ allies will also appreciate this, which may lead to future LGBTQ+ wedding referrals.

• • •

Looking for more in this series? Click here for the Posing Guide! or Learn about Gender + Pronouns!

QUESTIONS? Post a comment below, or email me at cassandra@cassandrazetta.com!

IDEAS for future posts? Email me!

NOTE: All thoughts and views expressed within this blog series are my own.
These are not facts, but rather, opinions and recommendations based on my personal experiences.

  1. Rowan | Parrot & Pineapple

    June 16th, 2017 at 9:42 am

    This is a great blog series, thanks so much for taking the time to share this valuable advice. Big love from the UK!

  2. admin

    June 16th, 2017 at 12:47 pm

    Thank you so much! 😀 Greatly appreciate your words! Love back from the States. 🙂

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